Some of the best Pitchfork reviews have been the lowest. The famous Jet review with the video of the monkey pissing in its own mouth; the Liz Phair takedown; the Garden State massacre — all of these were posted over 10 years ago and I still remember them. On the flipside, I can’t remember a single line of the Arcade Fire review that broke them.

Founder and CEO at Friends With Holograms. Adjunct at NYU. Bylines Billboard, Ad Week. Speaker. Ultrarunner in my spare time.

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